Without a décolleté and amazing dance moves on stage – can it work?
The look and the sound of Eurovision has changed since the first Contest in year 1956. Everything has been improving – starting with the outfits of artists to fire, water or breaking glas on the stage. Nowadays it’s all about modern song production, staging, innovative projections, image. Quality of the sound is reaching new niches, which are easily finding new customers in this consumer world.
There are a few of these innovations, in this year’s Eurovision as well: Whilst the first contestant on the line, Armenia, presents the newest dubstep trends and as the third comes the Estonian singer Tanja showing a synchrone performance with both dancing and singing at the same time, there is an innocent between all that. Here comes Jöran Steinhauer on the stage, dressed in casual clothes, probably, it’s his favourite pants, and a brown jacket, with Latvia-formed pin put on it. He has a guitar and 3 friends. They seem undomesticated and instead of a modern sound effect, one of the co-singer holds a shaker. No, they aren´t gonna dance either. And the surprise is – there won´t be one, in case we are not talking about the personality of the lead singer Jöran – a swedish named German with foreigner status (foreigners – lat. “Aarzemnieki”) in Latvia and reputation being the author of the farewell song to the old Latvian currency “Thank you, little Lats!”. After the sensation on Youtube, he got a huge attention from the Latvian and international media, since then he is a well-known artist in Latvia. Besides all that, he can spontaneously do a “smalltalk” or a song in almost every European language – is it a Dutch Schlager or an italian ballad.
“Cake to bake” can be considered as a bit of an outsider. Are the people ready to go back to basics and burn some bonfire?